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Founded by Josephine Konadu, Ghanaian born fashion designer and creative, Asaawa by Josephine is a brand that infuses the diverse luxuries of African fabric with contemporary fashion.

With over 20 years of Fashion experience Head designer Josephine, draws on the beauty of her Ghanaian heritage for only the best traditional wax and hand-woven African fabrics.


Having grown up in the first African country to achieve independence from British rule in 1957, these bold and rich features are reflected in her innovative and ambitious design choices.


Josephine’s degree in Fashion Design and Technology from the prestigious London College of Fashion University of the Arts contributes to Asaawa’s ‘timeless’ pieces constructed to last for elegant and stylish woman through the beauty of African fabrics.

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